Daytime Running Lights
The future is here, it's just not evenly distributed yet.
“I’ve signed up for artist newsletters distributed by autoresponder and I’m amazed at how underutilized these artists or their agents or managers make of this fantastic tool to communicate with their fans. There are so many things that any fan, lesser or true, would appreciate hearing from their favorite artists that they simply don’t think of doing. Here are some examples that come immediately to mind: a fan signs up for the newsletter, the fan is then sent to a ‘thank you’ page and offered a free mp3 download of the artists personal favorite song from their catalog, or there’s a FlipVideo produced clip with the artist simply thanking the person for signing up, or there’s a page of ‘behind the scenes’ photos of the artist and an audio stream thanking the artist. All this is fairly simple to do, it can be done once, and then it runs forever.”
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